EMPOWERING LOCAL PRODUCERS: NEW INITIATIVE TO FUEL REGIONAL GROWTH

We’re thrilled to announce MarketEdge 360’s brand-new program designed to supercharge local producers through customized marketing campaigns, specialized marketplaces, and direct community engagement. By offering a sustainable pipeline of marketing resources—and using proceeds from our branded merchandise to fund grants— we aim to shine a spotlight on the incredible farms, artisans, and small businesses that help make our regional food ecosystem so vibrant.

WHY LOCAL PRODUCERS MATTER

Local producers aren’t just business owners; they’re the backbone of our communities. They supply fresh produce, preserve culinary traditions, and foster local economies—all while striving to maintain sustainable practices and authentic connections. However, many small businesses face steep challenges when it comes to digital marketing, website optimization, and social media visibility. That’s where MarketEdge 360 steps in.

Our mission is to equip these producers with the marketing tools and platforms they need to reach larger audiences. From a family-owned farm in the next county to the artisanal cheese maker three towns over, we believe every local enterprise deserves a fair shot at growth.

OUR THREE-PRONGED APPROACH

TAILORED MARKETING CAMPAIGNS

Our team will work with local producers to design bespoke promotional strategies. These campaigns range from social media spotlights and farm tours to in-store demos and collaborative events. By pinpointing the unique story behind each business, we ensure that every marketing push resonates with authenticity and builds genuine customer loyalty.

CURATED MARKETPLACES

We’re developing specialized online and offline marketplaces to highlight local favorites. Think pop-up markets featuring fresh seasonal produce, digital directories that make it easy to find farm-to-table goods, and more. Our goal is to create ongoing opportunities for producers to showcase their offerings in front of eager consumers who are actively looking to buy local.

COMMUNITY-BUILDING INITIATIVES

Through partnerships with tourism boards and community organizations, we’ll host interactive workshops, tastings, and meet-and-greet events. These gatherings enable farmers, artisans, and other small-business owners to form new collaborations, share best practices, and even collectively market their goods to traveling foodies, families, and adventure-seekers.

FUNDING MARKETING GRANTS WITH EVERY PURCHASE

One of the most exciting parts of this initiative is our MarketEdge 360 Branded Merchandise line, which includes stylish market bags, totes, and other gift-worthy items. We’ve designed this merchandise to:

• Showcase our commitment to locally sourced and eco-friendly materials
• Offer supporters a tangible way to carry the spirit of “buying local” wherever they go
• Generate a sustainable revenue stream that goes directly back to producers

All proceeds from these branded items will be funneled into a new Local Producer Grant Fund, established specifically to provide mini-grants for local farms and artisans. Selected recipients will be able to upgrade their online presence, whether it’s building a new website, launching a social media campaign, or creating fresh content to connect with modern audiences. This fund helps ensure that small-scale producers have access to digital expertise they might not otherwise afford.

HOW TO GET INVOLVED

Buy Merchandise: Every purchase from our MarketEdge 360 collection directly supports the grant program for local producers.
Volunteer or Partner: We’re always looking for community members, marketing professionals, and regional organizations who can lend support—whether it’s hosting a workshop, sharing resources, or spreading the word.
Share Success Stories: If you know of a hidden-gem farm or food artisan in your area, let us know! We love amplifying unsung heroes on our blog and social channels.

LOOKING AHEAD

At MarketEdge 360, we envision a future where local producers thrive and communities benefit from high-quality, responsibly made goods. By bringing together marketing expertise, curated marketplaces, and a passionate consumer base, we can create a truly sustainable ecosystem—one where great products are discovered, celebrated, and shared far and wide.

We can’t wait to see the ways this initiative will foster growth for our partners, while giving customers more avenues to support the businesses they love. Here’s to raising the profile of local producers, one campaign at a time—and having fun along the way!

Stay tuned for upcoming announcements on how to apply for grants, as well as details on new marketplace events and featured local producers. In the meantime, feel free to reach out if you have questions or want to get involved.

Contact Us For More Information