A brand's success is defined by the stories they tell and through the content they distribute. With the average in-feed attention span now under 5 seconds, it's your duty to cut through.
Social media is a golden opportunity to talk to your existing and prospective customers, engage with those who will shout about your brand and it’s now an important factor in ranking well in search. It's also one of the most rapidly changing marketing channels, with new features and updates constantly being released by the likes of Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat... It can be hard to keep up or even know where to start!
Social media is just a buzzword until you come up with a plan.
Social media is no longer just a trendy marketing tactic—it’s a crucial one. Today’s consumers turn to social media to find brands they can trust, looking for user testimonials, examples of exceptional customer service and more.
A whopping 3.2 billion people, or 42% of the world's population, uses social media. On average, people spend over two hours of their day messaging and surfing social media networks. After having a positive experience with a brand on social media, 71% of people will often recommend the brand to their friends and family. On top of that, 49% of people are taking their cues on what to buy from social media influencers.
To meet these evolving demands, your company must maintain an engaging social media presence that offers customers the brand experience they expect.
Content creation is in our DNA. With over 40 million views on our content, it is at the heart of what we do; the engine of every brand's story. From filming, editing and copywriting to working in collaboration with influencer creators, we specialize in creating multi-channel native content that thrives on social and commands attention.
Go beyond simple posts and uncoordinated campaigns. We provide Social Media Management to increase brand awareness and drive sales.
We've been helping brands navigate social, combining leading research with technical know-how to deliver social-first strategies and campaigns. No one understands social media like our team. We deliver comprehensive social media management using a potent mix of technology and creativity.
People connect with brands that share their values and beliefs. Your brand is one of your most valuable assets. In order to effectively reach and engage today’s consumers on social media, it is essential that your brand develop a strong social media marketing strategy. This includes establishing an online personality and voice with the same consistency as your marketing communications.
Learn More About Our Branding Services
A social media audit is an ideal place to start for companies seeking social media marketing services or for established brands that have been on social for years but have struggled to build a social media presence. Starting with a social media audit provides our social media agency and your company leadership a communication tool for discussing where the brand presently stands, where it needs to go and a roadmap for getting there.
A social media marketing strategy produced by our social media agency contains an extensive exploration of your company, your brand, and your market. Whether it’s increasing brand and product awareness with consumers or expanding business to business partnerships, we will devise a strategy which aligns with the marketing objectives of your company.
The social media management of our social media agency creates streams of continual brand storytelling which informs, entertains and inspires your specific social media audience.
Content is at the heart of every social media marketing strategy and is the soul of social media branding. An effective content marketing strategy requires weekly social media videos, engaging product photography, and graphics to build credibility, establish trust and inspire acceptance within your targeted audience of consumers.
Brands can have mind-blowing content … but it doesn’t count if no one sees it. Every niche has it’s need, so we consider what distribution channels and methods work to achieve maximum impact.
Our top priority is to help your business become successful. We understand that every business has a bottom line and that ROI is the most important aspect of any investment you make. This is why we diligently track all Social Media Campaigns that we launch and determine what efforts are leading to the most amount of sales for your business.
The biggest benefit of advertising on Social Media Platforms is the advantage of dynamic targeting. This targeting strategy ensures that ads will only be delivered to users who are most likely to engage with your post and become a customer. Targeting can help you find your “sweet spot” by segmenting your audience by demographics, psychographics, and geographics. Technical segmenting can also be achieved by targeting mobile/desktop devices, or iOS/Andriod devices.
We are available and eager to speak with you. There's no obligation - so what do you have to lose? Take the first step!
With over 20 years’ digital marketing experience and more than 35 years’ experience in the travel & tourism industry, we have built up an extensive network and in-depth knowledge of the market, allowing us to run highly successful, industry-specific social media campaigns.
We work closely with our clients to achieve a wide range of marketing goals including increasing sales and leads, driving web traffic and building brand awareness.
It is human nature to share what you like, and we make sure our clients get talked about, liked, and shared. We enhance your social engagement, outreach and web presence with social signals that drive community engagement and bring the business into focus.
We support clients with social media strategy creation, highly targeted social advertising to very specific demographics, platform setup, monitoring social channels, comprehensive reputation management, training and more.
If you are tired of vague social media results? Our all-inclusive hotel social media programs for branded and independent properties, covers every aspect of your property’s social media. Our proven team handles everything as a seamless extension of your property.
GET SOCIAL EXPERTISE
• Dedicated Account Team
• Audit/Assessment
• Goal-Setting
• Social strategy, planning and implementation
• Custom Paid Social Advertising Plan
• Content Gathering: Photo & Video Shoots
ENGAGE MORE PROSPECTIVE GUESTS
• Weekly organic (Unpaid) Social Media Posts
• Branded Instagram Feeds
• Create compelling traffic generation (paid) campaigns
• Visually arresting mobile micro-sites>
• Social retargeting
• Feeder Market Saturation
• Email capture campaigns
TAP INTO SOCIAL INFLUENCERS
• Identify, evaluate and engage relevant influencers
• Manage Influencer Requests
• Negotiate Influencer agreements
MONITOR & LISTEN TO SOCIAL CHANNELS
• Capture User Generated Content (UGC)
• 24/7 monitoring of social mentions of your brand
TRACK SOCIAL-GENERATED REVENUE
• Revenue Tracking & Analytics
• Online reporting dashboard
Get Market Edge Social and you have social all figured out. We handle everything:
• 24/7 social ROI reporting
• Expert account supervisors
• Branded & independents
Market Edge Communications, Inc. is committed to providing specialized services most appropriate for each client’s unique needs. Market Edge successfully provides customized content marketing services to a wide variety of clients, from national brands to local businesses. We are a dedicated marketing "partner" committed to your success.
Our team is 100% experts-only. Our studio model is based on employing highly experienced generalists capable of sourcing and producing some of the finest content in the industry.
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A network of writers, editors, graphic designers, project managers and translators to produce customized and localized content.
Crafted in the art and science of content creation and consumer-focused marketing strategy. We are nimble and flexible while offering a full portfolio of essential in-house services.
Our objective of staying a lean organization allows us to be flexible and craft the right team for your exact needs. With our model we’re able to offer lower project costs but give you far greater results.
If you’re looking for marketing assistance to help your business grow, we would love to be part of your success story.
Founded more than 30 years ago, Market Edge Communications, Inc. has evolved into a digital agency and content studio with a team of marketing experts at the center of a pool of media and marketing creators.
We are an accomplished marketing communications firm offering clients an integrated solution of marketing services from traditional large-scale advertising to digital brand-building for hospitality, lifestyle, and professional brands.
We help our clients achieve their goals through dynamic branding campaigns, engaging content, effective marketing communication and innovative digital media solutions.
